Blog - The Charles Group

Oh the Drama! Keeping Your Cool When Things Take a Turn During an Event

By Lauren Marino | Published August 26, 2020

Event planning is often full of surprises, drama, and suspenseful plot twists. In fact, it’s such an exciting industry, we are surprised Andy Cohen and Bravo haven’t yet created a “Real Event Planners” reality series following the exploits of event professionals! We certainly know from our own experience of over 35 years of event planning that there would be enough story line to last season after season. The following is just one example of the exciting twists and turns we’ve experienced when planning events and how we approached the challenge and kept our cool.

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It's not all or nothing: event options during the pandemic

It’s Not “All or Nothing”: Event Options During the COVID-19 Pandemic

By Lauren Marino | Published June 24, 2020

We can’t meet in person right now, or at least not in very large numbers. And even as countries and states start to open up and ease restrictions, we may not be able to meet in large numbers for a while. Organizations want and need to continue to hold events so they can meet their business goals. The good thing is, it doesn’t have to be “all or nothing” when it comes to hosting events. Instead of a full-fledged, in-person event, organizations can choose to host virtual or hybrid events as we navigate through this time.

event themes: focusing on how thing feel

Event Themes: Focusing on How Things Feel

By Lauren Marino | Published June 17, 2020

We here at The Charles Group take event theming very seriously. When building out a theme, we like to design the entire event in a way that ensures we are incorporating the theme into all of the elements of an attendee’s experience. For us, when it comes to event theming and event design, it’s not just about how things look, it’s really about how things “feel.”

Virtual Events: Keeping The Momentum Going

By Lauren Marino | Published May 27, 2020

There is an endless number of reasons that businesses and organizations hold events for their clients, customers, members, sponsors, and employees: to collaborate, to connect, to communicate, to motivate, to network, to educate, to inspire, to share, to grow, to build relationships. These needs haven’t changed just because we can’t be physically together right now due to the COVID-19 pandemic.

So, what is an organization to do when they need to keep the momentum going? The answer is to consider a virtual event experience.